EXAMPLES OF WRITING SAMPLES

"Studies display that 'the prosocial gesture of expressing gratitude in a handwritten note boosts positive emotions and well-being for both the letter writer and the recipient' (Bergland). We believe handwritten thank-you notes would benefit LE’s relationship with clients. The personalization of the card represents thought and generosity which garners rapport and trust. These should be written before the event and placed in gift bags for the client contact."

Marketing Initiative Idea for Capstone Project

Advanced Strategic Marketing Class